The Protocol Engine
In 60 seconds, our diagnostic engine evaluates your page against a nine-dimension framework derived from conversion science, cognitive psychology, and revenue data. Not opinions. Scores.
The Framework
Each dimension is scored 1–10 and weighted by its statistically measured impact on conversion rate. The resulting Protocol Score (0–100) is a standardized benchmark, not a gut feeling.
Within three seconds, can a new visitor state what you offer, who it's for, and why they should care? Ambiguity above the fold is the single highest-cost conversion failure.
A compelling offer is concrete, specific, and risk-inverted. We evaluate whether your proposition is a real reason to act or a generic promise identical to your competitors.
Differentiation is a strategic position, not a tagline. We score whether your unique mechanism is articulated in language your market actually uses.
Every page has one primary conversion action. We analyze CTA prominence, copy specificity, visual contrast, and whether secondary actions cannibalize your primary goal.
Social proof, credentials, security signals, and risk reduction — all evaluated for placement, specificity, and whether they address the actual objections your visitor holds.
Mental effort is the silent conversion killer. We measure information density, visual hierarchy, and decision complexity against what the cognitive science literature shows converts.
Does the language on your page match the intent of the traffic arriving? Misalignment between ad copy and landing copy produces the highest-cost drop-off in paid acquisition.
Manufactured urgency destroys trust. We score authentic urgency signals — scarcity, time sensitivity, incentive clarity — that give visitors a legitimate reason to act now.
Every field in a form is a conversion tax. We evaluate field count, label clarity, error handling, and progressive disclosure against measured friction benchmarks.
Deliverables
Every audit produces a structured output. Free accounts receive the score and top-level findings. Pro unlocks the full diagnostic.
A weighted 0–100 score across all 9 dimensions. One number that tells the truth.
Your page marked up with critical, warning, and suggestion annotations at specific UI elements.
The top conversion failures ranked by revenue impact with specific fix recommendations.
Prioritized action items by effort and impact. What to fix first, second, and third.
Testable hypotheses for each finding, formatted for your experimentation stack.
The one you already know is underperforming. Let the framework confirm it — and show you exactly why.