Comparison
ConversionProtocol vs. VWO
VWO is an A/B testing platform. ConversionProtocol is a conversion diagnostic platform. The relationship between them is sequential: you use ConversionProtocol to identify what to test, then VWO to test it. Teams that skip the diagnostic step run expensive tests on the wrong hypotheses.
| ConversionProtocol | VWO | |
|---|---|---|
| Primary function | Conversion diagnosis | A/B testing platform |
| Tells you what's broken | Yes — scored by dimension | No — you bring the hypothesis |
| Generates test hypotheses | Yes — ranked by impact | No — you define the test |
| Requires traffic to work | No — works on any page | Yes — minimum ~1000 sessions/mo |
| Time to first insight | 60 seconds | Weeks for significance |
| Cost to start | Free | Paid only |
Why most A/B programs underperform
Testing without a diagnostic framework is expensive guessing. Most teams test the wrong elements because they never identified which dimensions are actually suppressing conversion.
The right sequence
- Run Protocol Audit
- Get ranked fix list
- Design VWO test around highest-impact fix
- Run test with proper sample size
- Re-audit after shipping winner